EP 337 Transcript | EDGE Contributor Series: George Nguyen
Announcer: 00:01 On this episode of EDGE of the Web. George Nguyen: 00:04 Really finding that sweet spot of where our audience is, what they actually care about, the size of the enterprise that they represent or the agencies that they work for, what kind of toolsets they use. [...]
EP 336 Transcript | Funnel Fixes: Optimizing Your Landing Pages
Speaker 1: 00:00:01 On this episode of EDGE of the Web. Talia Wolf: 00:00:04 When I started doing conversion optimization I spent a lot of time thinking about how to optimize a page. I changed call to action buttons, I changed headlines, I changed images, and it was really [...]
EP 335 Transcript | Amazon/Walmart eCommerce Tactics with Elizabeth Marsten
Announcer: 00:01 On this episode of Edge of the Web. Elizabeth Marsten: 00:05 But it's come so far since then, in terms of capabilities of types of targeting, ad types, the sophistication of the platform overall, reporting. You know, granted there's always going to be what you know, you call [...]
