EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Interviews (Page 55)

  • EDGE 405 Featured Image of Ashley Segura

405 | Content Marketing Research and Business Goals with Ashley Segura

By |March 29th, 2021|Interviews, podcast|

Our special guest for episode 405 of the award-winning EDGE of the Web podcast was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about recent developments in content marketing and how to make the most of content. Here’s what we learned:  [00:03:13] Ashley [...]

  • Kevin Indig EP403 Featured Image

403 | SEO Testing Methodologies with Kevin Indig

By |March 22nd, 2021|Interviews, podcast|

  For episode 403 of the award-winning EDGE of the Web podcast we continued a conversation with special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about the scientific methodology and mindset necessary for SEO improvements as Google evolves. Here’s what we learned:  00:03:50 [...]

  • Kevin Indig EDGE Featured Image

401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify

By |March 11th, 2021|Interviews, podcast|

  Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving away from linear models and transaction-based success goals lead in [...]

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