EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
This week's featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the [...]
This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when [...]
It’s all too easy in today’s fast-paced digital marketing environment to lose site of the distinction between marketing and advertising, to get wrapped up in the latest developments at Google, to focus on metrics and measures instead of the core goals they’re meant to quantify. Our special guest for episode [...]
