Benjamin Shapiro

Benjamin Shapiro is a renowned figure in the podcasting world, serving as the host for the popular MarTech & Voices of Search podcasts. With his two podcast properties, he has achieved an impressive milestone of over 100,000 downloads and consistently reaches tens of thousands of marketers each month.

In addition to his podcasting success, Benjamin is a highly accomplished brand development and marketing strategy consultant. He made a bold career move by transitioning from a thriving business development role at eBay to become an entrepreneur. Throughout his journey, he has successfully led a bootstrapped startup, managed multiple marketing teams at early-stage venture capital-backed companies, and established an independent consulting and content business.

Benjamin’s expertise lies in assisting growth-stage companies in identifying the crucial intersection between corporate identity and customer needs, allowing them to develop highly effective marketing strategies. His deep understanding of this process has made him an invaluable resource for his clients.

One aspect that particularly excites Benjamin is the abundance of untapped potential in niche industry content. He recognizes that there are numerous industries and communities that are currently underserved, presenting ample opportunities for creating tailored and valuable content to meet their specific needs.

Ben can be reached on Twitter @benjshap or via LinkedIn.

Recent Shows with Benjamin Shapiro
  • EP 372 & 373: How to Grow Your Podcast with Benjamin Shapiro
    EP 372 & 373: How to Grow Your Podcast with Benjamin ShapiroEP 372 & 373: How to Grow Your Podcast with Benjamin ShapiroInterview / podcastBenjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth? Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered podcast growth techniques.  In Part 2 of our interview, we cover the major points of the monetization of a podcast.  We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model? [...] November 17, 2020