Crystal Carter is a Digital Marketing professional with over 10 years of experience working with SEO and Marketing clients around the world. As a Senior Digital Strategist for Optix Solutions, she identifies and implements tactics that help businesses optimize digital activity, drive sales, engagement, and growth. Her passion for research andmastering the latest digital tools helps push clients to the forefront of the digital landscape. She has contributed to events and publications from Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more.