Crystal Carter, the Head of SEO Communications at Wix, brings a wealth of knowledge and expertise to the table with over 15 years of experience in the fields of SEO and Digital Marketing. Throughout her career, Crystal has collaborated with renowned clients such as Disney, McDonald’s, and Tomy, delivering exceptional SEO and marketing solutions on a global scale.
As a seasoned SEO professional, Crystal possesses a keen ability to identify and implement effective tactics that drive digital optimization, enhance sales performance, boost engagement, and foster online growth for businesses. Her contributions extend beyond client work, as she actively participates in various industry events, webinars, and publications hosted by reputable platforms such as Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, and Women in Tech SEO, among others. Crystal’s comprehensive expertise and dedication to the field make her a valuable asset in navigating the ever-evolving landscape of SEO and digital marketing.
Crystal can be reached through Twitter @CrystalontheWeb or via LinkedIn
Recent Shows with Crystal Carter
777 | AI/SEO News from the EDGE | Week of 12.1.2025News / podcastAI, Acquisitions, and Annotations
This week’s EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe’s blockbuster SEMrush acquisition to Google’s long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.
Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe’s $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT’s rumored ad features, Google’s continued experimental AI Mode ads, and the EU’s Digital Omnibus, raising stakes for marketers everywhere.
A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.
News from the EDGE:
Official: Adobe is acquiring Semrush for $1.9 billion
GSC has Annotations! Hoorah! Finally!
EU’s Digital Omnibus and cookie consent – what you need to know
AI / SEO News Segment:
Gemini 3 refused to believe it was 2025, and hilarity ensued
ChatGPT Ads potential leaked
Google Ads begin surfacing inside AI Mode as tests expand
AI Shopping Research
AI Poisoning: Black Hat SEO Is Back
Thanks to our sponsors!
Site Strategics:
Inlinks WAIKAY: [...]
Read More About This EpisodeDecember 10, 2025
769 | AI/SEO News from the EDGE | Week of 8.25.2025News / podcastSeptic Tank of SEO News? Just kidding…..it’s a joke!
Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing.
Hosts Erin Sparks and guest Crystal Carter wade through Meta’s latest moves to curb content farms and content theft, Google’s new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what “agentic AI” means for your future shopping sprees (and your calendar), and why being authentic is still your best bet in the SEO cesspool.
In a particularly cheeky side note, Erin and Crystal dissect the subtle strategies hidden in Google’s virtual try-on images—are those AI-generated smiles a sly tactic for boosting conversions? Spoiler: Someone’s always a little happier in new clothes.
Don’t panic (and always carry a towel): EDGE of the Web keeps you prepared and laughing through the chaos of AI, changing SERP landscapes, and the not-so-glamorous world of digital marketing. Smash that play button for smart analysis, sharp takes, and the kind of SEO news you actually want to share—even if you promise to quit the septic tank jokes… eventually.
News from the EDGE:
Try PreWriter.AI
BrightonSEO 15% Off Tickets
Meta Follows YouTube In Crackdown On Unoriginal Content
AI / SEO News Segment:
OpenAI And Perplexity Set To Battle Google For Browser Dominance
Google launches AI shopping tools with virtual try-ons and smarter price alerts
Google Web Guide for AI-organized search results
Google’s AI Overviews are hurting clicks: Pew study
Google Says AI Won’t Replace The Need For SEO
Thanks to our sponsors! [...]
Read More About This EpisodeAugust 28, 2025
647 | News from the EDGE | Week of 12.11.2023News / podcastRock, Paper, Scissors – Shoot!
Listen in as we’re joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google’s latest AI model, Gemini. We cover the model’s various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool’s debut video.
Covering other AI and marketing news, including X’s chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC’s probe into investment advisors’ use of AI and the potential risks involved.
News from the EDGE:
Unveiling Gemini: Google’s Latest Innovation and Bard’s Gemini Pro Upgrade
Meet Grok: The New ChatGPT Competitor Launched by X
Landmark Decision: Jury Rules Google Guilty of Unlawful Monopoly in App Store Battle
AI Blitz:
AWS and NVIDIA expand partnership to advance generative AI
SEC Probes Investment Advisers’ Use of AI
AI Tools:
Freeflo- Create better AI images with beautiful, free and endlessly reusable style prompts for Midjourney, Clipdrop, Firefly and DALL-E
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) [...]
Read More About This EpisodeDecember 14, 2023
630 | News from the EDGE | Week of 10.02.2023News / podcastIs This The End Of Google Ads?
We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps!
Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE!
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to ! (Rules)
News from the EDGE:
BrightonSEO US Free Tickets: Nov 9, 10 2023
Is your teenager ready for SGE? (Is SGE ready for teenagers??)
Greg Finn says it is time to LEAVE Google Ads
TikTok is looking to offer an ad-free experience for subscribers. How much would you pay?
AI Blitz:
Tom Hanks says AI version of him used in dental plan ad without his consent
CIA official says China ‘growing every which way’ on artificial intelligence
AI Tools:
LyricStudio – Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation
Barry Blast from Search Engine Roundtable:
Google Local Chat With A Live Agent Rolling Out? [...]
Read More About This EpisodeOctober 4, 2023
613 | News from the EDGE | Week of 7.31.2023News / podcastMordy’s in a Box!
Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy’s desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade!
News from the EDGE:
X launches creator ads revenue sharing program
Universal Analytics still processing data one month after ‘sunset’
Google testing links directly in Search Generative Experience snapshot answers
Google Updates Product Ratings Policies On Automated AI Content
AI Tools:
15 YouTube Video Summarizer AI Tools to Check Out
NicheBot- Find niche business ideas with AI
Castmagic- Turn long-form audio into ready-to-use content assets, instantly
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeAugust 3, 2023
545 | Visual Search Optimization with Crystal CarterInterviews / podcastOptimizing for One Thousand Points of Contextual Knowledge…
Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer’s visual search?
Let’s talk visual search optimization… today on the EDGE!
Key Segments:
Throwback to Ep. 544
Associated Intent
Caterpillars, Butterflies, Hummingbirds, Oh My!
Stats, Stats, Give Me More Stats
Ecommerce Implications
More Rich Images on Your Website
Optimizing for Visual Image Search
LegoLand is Cool / User Generated Content
AI-Powered Local Photos
Let’s Find A Burrito
Bridging the Gaps
Stock Photography
Infographics
International and Language-less
All Things Logo
Google Visual Search vs. Image Search
MuM Knows Best
Goggles or Googles?
Users Want Google Lens [...]
Read More About This EpisodeNovember 15, 2022
544 | Visual Search with Crystal CarterInterviews / podcastOne Thousand Points of Contextual Knowledge…
Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder in this Crystal Carter episode.
Let’s talk visual search… today on the EDGE!
Key Segments:
A Picture is Worth a Thousand Words
An Evolution of Google’s Mobile First
Image Search vs. Visual Search
A Rich Tapestry of Contextual Queues
Lyft and PBR. . . Oh My!
AI, Visual Queues and Text Queries
Vision AI
Current Gaps and Biases
Pinterest Statistics and Bing
Rapper Xzibit and Amazon
Google Lens and Ocular Character Recognition
Some Takeaways for Marketers
It’s the Brain of Understanding / The Hive Mind
Images are Contextually Language-less
Exploring Google Photos for Entities and Defining Gaps
Real-World Applications to Consider
Consistency is the Key [...]
Read More About This EpisodeNovember 10, 2022
516 | News from the EDGE | Week of 07.18.2022News / podcastFinding a Happy Medium in Digital Marketing
Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire.
Be sure to RateThePodcast.com/EDGE today!
Amazon sues FB group admins because of fake reviews
YouTube offering more creative options for YT Shorts
Google’s Artificial Intelligence has apparently hired a lawyer
Fast Track 1: Google Reporting Outages
Fast Track 2: Google Search Tests Rich Cards Layout
Fast Track 3: Google Politics Ads Update
#SEOChat 1PM EST THURSDAYS
#StandwithUkraine edgeofthewebradio.com/ukraine
[...]
Read More About This EpisodeJuly 20, 2022
487 | News from the EDGE | Week of 3.21.2022News / podcastErin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix.
Header and Footer Links – What does Google think?
How are Expertise, Authority, and Trust evaluated by Google?
Get ready to say goodbye to the Analytics you’re used to [...]
Read More About This EpisodeMarch 22, 2022
