Crystal Carter

Crystal Carter, the Head of SEO Communications at Wix, brings a wealth of knowledge and expertise to the table with over 15 years of experience in the fields of SEO and Digital Marketing. Throughout her career, Crystal has collaborated with renowned clients such as Disney, McDonald’s, and Tomy, delivering exceptional SEO and marketing solutions on a global scale.

As a seasoned SEO professional, Crystal possesses a keen ability to identify and implement effective tactics that drive digital optimization, enhance sales performance, boost engagement, and foster online growth for businesses. Her contributions extend beyond client work, as she actively participates in various industry events, webinars, and publications hosted by reputable platforms such as Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, and Women in Tech SEO, among others. Crystal’s comprehensive expertise and dedication to the field make her a valuable asset in navigating the ever-evolving landscape of SEO and digital marketing.

Crystal can be reached through Twitter @CrystalontheWeb or via LinkedIn


Recent Shows with Crystal Carter
  • 647 | News from the EDGE | Week of 12.11.2023
    647 | News from the EDGE | Week of 12.11.2023647 | News from the EDGE | Week of 12.11.2023News / podcastRock, Paper, Scissors – Shoot! Listen in as we’re joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google’s latest AI model, Gemini. We cover the model’s various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool’s debut video. Covering other AI and marketing news, including X’s chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC’s probe into investment advisors’ use of AI and the potential risks involved. News from the EDGE: Unveiling Gemini: Google’s Latest Innovation and Bard’s Gemini Pro Upgrade Meet Grok: The New ChatGPT Competitor Launched by X Landmark Decision: Jury Rules Google Guilty of Unlawful Monopoly in App Store Battle AI Blitz: AWS and NVIDIA expand partnership to advance generative AI SEC Probes Investment Advisers’ Use of AI AI Tools: Freeflo- Create better AI images with beautiful, free and endlessly reusable style prompts for Midjourney, Clipdrop, Firefly and DALL-E Barry Blast from Search Engine Roundtable: Barry Blast 1: Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) [...] December 14, 2023
  • 630 | News from the EDGE | Week of 10.02.2023
    630 | News from the EDGE | Week of 10.02.2023630 | News from the EDGE | Week of 10.02.2023News / podcastIs This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps! Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to ! (Rules) News from the EDGE: BrightonSEO US Free Tickets: Nov 9, 10 2023 Is your teenager ready for SGE? (Is SGE ready for teenagers??) Greg Finn says it is time to LEAVE Google Ads TikTok is looking to offer an ad-free experience for subscribers. How much would you pay? AI Blitz: Tom Hanks says AI version of him used in dental plan ad without his consent CIA official says China ‘growing every which way’ on artificial intelligence AI Tools: LyricStudio – Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation Barry Blast from Search Engine Roundtable:  Google Local Chat With A Live Agent Rolling Out? [...] October 4, 2023
  • 613 | News from the EDGE | Week of 7.31.2023
    613 | News from the EDGE | Week of 7.31.2023613 | News from the EDGE | Week of 7.31.2023News / podcastMordy’s in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy’s desk as a virtual background!  This is for all of the #SEO community!  Go to today to download the image for your virtual upgrade! News from the EDGE: X launches creator ads revenue sharing program Universal Analytics still processing data one month after ‘sunset’ Google testing links directly in Search Generative Experience snapshot answers Google Updates Product Ratings Policies On Automated AI Content AI Tools: 15 YouTube Video Summarizer AI Tools to Check Out NicheBot- Find niche business ideas with AI Castmagic- Turn long-form audio into ready-to-use content assets, instantly Barry Blast from Search Engine Roundtable: Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content We would love it if you’d give us a rating on! #StandwithUkraine [...] August 3, 2023
  • 545 | Visual Search Optimization with Crystal Carter
    545 | Visual Search Optimization with Crystal Carter545 | Visual Search Optimization with Crystal CarterInterview / podcastOptimizing for One Thousand Points of Contextual Knowledge… Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer’s visual search? Let’s talk visual search optimization… today on the EDGE! Key Segments: Throwback to Ep. 544 Associated Intent Caterpillars, Butterflies, Hummingbirds, Oh My! Stats, Stats, Give Me More Stats Ecommerce Implications More Rich Images on Your Website Optimizing for Visual Image Search LegoLand is Cool / User Generated Content AI-Powered Local Photos Let’s Find A Burrito Bridging the Gaps Stock Photography Infographics International and Language-less All Things Logo Google Visual Search vs. Image Search MuM Knows Best Goggles or Googles? Users Want Google Lens [...] November 15, 2022
  • 544 | Visual Search with Crystal Carter
    544 | Visual Search with Crystal Carter544 | Visual Search with Crystal CarterInterview / podcastOne Thousand Points of Contextual Knowledge… Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder in this Crystal Carter episode. Let’s talk visual search… today on the EDGE! Key Segments: A Picture is Worth a Thousand Words  An Evolution of Google’s Mobile First Image Search vs. Visual Search A Rich Tapestry of Contextual Queues Lyft and PBR. . . Oh My! AI, Visual Queues and Text Queries Vision AI Current Gaps and Biases Pinterest Statistics and Bing Rapper Xzibit and Amazon Google Lens and Ocular Character Recognition Some Takeaways for Marketers It’s the Brain of Understanding / The Hive Mind Images are Contextually Language-less Exploring Google Photos for Entities and Defining Gaps Real-World Applications to Consider Consistency is the Key [...] November 10, 2022
  • 516 | News from the EDGE | Week of 07.18.2022
    516 | News from the EDGE | Week of 07.18.2022516 | News from the EDGE | Week of 07.18.2022News / podcastFinding a Happy Medium in Digital Marketing Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!  Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire. Be sure to today! Amazon sues FB group admins because of fake reviews YouTube offering more creative options for YT Shorts Google’s Artificial Intelligence has apparently hired a lawyer Fast Track 1: Google Reporting Outages Fast Track 2: Google Search Tests Rich Cards Layout Fast Track 3: Google Politics Ads Update #SEOChat 1PM EST THURSDAYS #StandwithUkraine   [...] July 20, 2022
  • 487 | News from the EDGE | Week of 3.21.2022
    487 | News from the EDGE | Week of 3.21.2022487 | News from the EDGE | Week of 3.21.2022News / podcastErin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. Header and Footer Links – What does Google think? How are Expertise, Authority, and Trust evaluated by Google? Get ready to say goodbye to the Analytics you’re used to [...] March 22, 2022