Jacob Mann

Jacob Mann is a highly accomplished internet marketing expert, renowned for his extensive knowledge and expertise in driving successful digital strategies. With a proven track record of delivering outstanding results, Jacob has helped numerous businesses establish a strong online presence, increase their brand visibility, and drive significant growth.

As a seasoned internet marketer, Jacob possesses a deep understanding of the digital landscape and keeps abreast of the latest trends and advancements in the industry. He excels in developing comprehensive and data-driven marketing campaigns that leverage various channels, including search engine optimization (SEO), social media marketing, content creation, and paid advertising. Jacob’s analytical mindset and strategic approach enable him to identify target audiences, develop compelling messaging, and optimize campaign performance to maximize return on investment for his clients.

Beyond his technical expertise, Jacob is a skilled communicator and collaborator. He understands the importance of aligning marketing strategies with the unique goals and objectives of his clients. Jacob’s dedication to client satisfaction, coupled with his ability to adapt to evolving market dynamics, positions him as a trusted partner for businesses seeking to achieve tangible results in the competitive world of internet marketing.

Recent Shows with Jacob Mann
  • 650 | News from the EDGE | Week of 12.25.2023
    650 | News from the EDGE | Week of 12.25.2023650 | News from the EDGE | Week of 12.25.2023News / podcastTargeted Ads: Google Knows You Better Than Your Mother-in-Law… Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650.  Mordy, please….can we keep Erin’s mother-in-law out of this already? On the docket:  2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King’s hangover-detecting robots, and SEO’s 2024 crystal ball (think personalization and AI whispers). Plus, Google’s ad experiments and WordPress’ competitive platform exodus guides. Grab your existential dread and hit play. It’s EDGE OF THE WEB time! Let’s get weirder than a family reunion after too much eggnog. News from the EDGE: Google Acknowledges Live Testing of Ad Copy Variations in Advertisements Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views Keep an Eye on These Crucial Search Trends in 2024 AI Blitz: Study:  Most visited AI Tools in 2023 New York Times sues Microsoft and OpenAI in copyright case Burger King turns hangovers into discounts with facial recognition AI Tools: RambleFix Meet your AI nutrition and fitness coach Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Search Generative Experience December End Date Removed Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt [...] Read More About This EpisodeDecember 28, 2023
  • 611 | News from the EDGE | Week of 7.24.2023
    611 | News from the EDGE | Week of 7.24.2023611 | News from the EDGE | Week of 7.24.2023News / podcastThe “X” Factor We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE! And ask Mordy what he thinks about the rebranding…..go ahead, we dare you…. News from the EDGE: Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send  Google updates Misrepresentation Policy with key information on building trust  Washington Post shares SEO and web performance guidelines AI Blitz:  OpenAI’s head of trust and safety Dave Willner steps down  Wix AI Site Generator Creates Entire Website: Images, Text – Everything  Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals   AI Tools: Circleback SumUp Barry Blast from Search Engine Roundtable:  Google: Expect A Confirm Google Algorithm Update This Summer  Google: A Good Page Experience Doesn’t Fix Other SEO Problems We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJuly 25, 2023
  • 609 | News from the EDGE | Week of 7.17.2023
    609 | News from the EDGE | Week of 7.17.2023609 | News from the EDGE | Week of 7.17.2023News / podcastHas AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE! News from the EDGE:  Google’s Core Web Vitals INP Issues Email Causing Concern  Google On Fixing Discovered Currently Not Indexed AI vs. Humans – The SEO Content Experiment AI Blitz:  Google expands Bard to more countries, more languages and adds new features  Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain  Poll Shows We’re Using Google Search Generative Experience Less Often AI Tools: Time Hero Supermeme Barry Blast from Search Engine Roundtable: Google Search Ranking Algorithm Update & Volatility Explodes This Weekend  Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJuly 18, 2023
  • 607 | News from the EDGE | Week of 7.10.2023
    607 | News from the EDGE | Week of 7.10.2023607 | News from the EDGE | Week of 7.10.2023News / podcastJust Tell Them to No-Index that Syndicated Content… Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it’s time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week’s rendition of News from the EDGE! News from the EDGE: Google Details SEO Guidance for Content Syndication Partners Google Ads Launches New Tool to Help Marketers Connect With Gen Z  Threads Reaches 100 Million Members in Record Time Google Analytics Violates GDPR, Says Swedish Watchdog AI Blitz: Code Interpreter Comes to all ChatGPT Plus Users – ‘anyone can be a data analyst now’ Open AI Introduces a Team Dedicated to Stopping Rogue AI Google Calls for Public Discussion on AI use of Web Content AI Tools: Voice Jacket Memento AI Dectopus Barry Blast from Search Engine Roundtable: Google Ads to Remove Examples From Legal Requirement Policies Google Search Ranking Algorithm Update & Volatility Super Heated We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJuly 12, 2023
  • 602 | News from the EDGE | Week of 06.19.2023
    602 | News from the EDGE | Week of 06.19.2023602 | News from the EDGE | Week of 06.19.2023News / podcastAI Interior Design? Take my money! Wouldn’t you like to have your living room decorated by an AI bot?  What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU.  A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Search Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others.  Jammed-packed it is!  Plus, Mordy swears a lot…..so there’s that. News from the EDGE:  Perspectives Are In Mobile Search  Major Update for Looker Studio and GA4  Trust in Online News is Shifting, but to Who? AI Blitz:  Amazon is using generative A.I. to summarize product reviews  Google’s Bard Paused in the EU. What’s Behind the Delay? AI Tools:  Vimeo’s new AI script generator will write corporate marketing filler in seconds  AI-Chat Interior Designer- Design your dream space with real-time AI chatbot Barry Blast from Search Engine Roundtable:  Google Search For Clothing Adds Virtual Try-On Models  Google Sues Business Over Alleged Fake Business Profiles & Reviews   We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJune 22, 2023
  • 600 | News from the EDGE | Week of 6.12.2023
    600 | News from the EDGE | Week of 6.12.2023600 | News from the EDGE | Week of 6.12.2023News / podcast♫ Mordy Can’t Read ♫ Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing. New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: EDGE’s 600th Episode! ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong? AI Blitz: Reddit Launches New Ad Products To Boost Conversions Linkedin Ads Rolling Out Generative AI Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code AI Will Be Built Into All Of Meta’s Products ChatBot Players: Trying the AI Scripts One Last Time AI Tools: Roast – Uses AI to Optimize Your Dating Profile Bard – Google Chrome Chat Box Extension Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJune 14, 2023
  • 598 | News from the EDGE | Week of 6.5.2023
    598 | News from the EDGE | Week of 6.5.2023598 | News from the EDGE | Week of 6.5.2023News / podcastMordy wants More AI! Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show.  News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable.  We’re getting wrapped up in AI here, but there’s going to be more to come next week! Oh yeah – tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: How’s that new Generative AI search result going for you…. S…l…o…w…l…y? Which video platform is the most profitable for the creators? AI Blitz: We turned Search Engine Land into a chatbot Google Bard now can use your device’s precise location for more relevant local results Bing Chat gains Android home widget and improved sports scores Americans Know About ChatGPT But Few Use It, Survey Finds AI eliminated nearly 4,000 jobs in May, report says AI Tools: HireAI Barry Blast from Search Engine Roundtable: Google Rolling Out Multiple Featured Snippets On Desktop Search Bing Teases Bing Chat Webmaster Tools Reporting – It’s Almost Ready Microsoft: Bing Chat To Work On All Browsers Soon We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJune 6, 2023
  • 597 | News from the EDGE | Week of 5.29.2023
    597 | News from the EDGE | Week of 5.29.2023597 | News from the EDGE | Week of 5.29.2023News / podcastGoogle Marketing Live 2023 / AI Scams More AI and Google for you! We’ve got the latest news from Google, with some interesting forecasting for what Google could evolve into by 2033. There is lots of exciting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! News from the EDGE: Google Marketing Live 2023, Everything You Need to Know LINK Google Search Console Performance Report Delayed LINK Google Search of Today Won’t Exist in 10 Years LINK AI Blitz: Google Opens Access to Search Generative Experience Today LINK New Superbug-Killing Antibiotic Discovered Using AI LINK Meta’s Speech AI Models Support over 1,100 Languages LINK AI Scams Targeting Older Americans LINK AI Tools: Zipchat – AI Chatbot Powered By GPT-4 LINK Logic Loop –  Query Your Data Conversationally LINK Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Announces New Topic Authority System LINK Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeJune 1, 2023
  • 593 | News from the EDGE | Week of 5.15.2023
    593 | News from the EDGE | Week of 5.15.2023593 | News from the EDGE | Week of 5.15.2023News / podcastGoogle I/O Ai Takeover Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO.  Search Generative Experience will be the coin of the realm, and SEO tools are in red alert!  We go through stories from The Verge, Search Engine Land and a series of AI news items.  Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE:  The AI Takeover of Google Search  What are Ads Going to Look Like in SGE?  Googles Ad Transparency Center  AI Blitz:  AI experts sound alarm on technology going into 2024 election: ‘We’re not prepared for this’  Amazon working on AI tools to generate videos, images for advertisers  OpenAI rolls out more than 70 ChatGPT plugins including Internet access  Meta Announces AI-Powered Tools To Streamline Ad Processes  Airtable AI Makes Modern AI Accessible Across the Enterprise  AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice Barry Blast from Search Engine Roundtable:  Google: Invalid Schema Markup Doesn’t Hurt You  Google Reiterates: Google Analytics 4 Deadline Is Not Changing  Google I/O Search Algorithm Ranking Update – Unconfirmed We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeMay 17, 2023
  • 591 | News from the EDGE | Week of 5.8.2023
    591 | News from the EDGE | Week of 5.8.2023591 | News from the EDGE | Week of 5.8.2023News / podcastIt’s Here, the AI Blitz. Resistance is Futile It’s Here, the AI Blitz section of News from the EDGE.  We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI.  AI tools will be a regular go-to, making your digital marketing week even more distracting!  Join us as we join the Borg!  Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: Really Bad Dad Jokes from Mordy Leaked over a Google- “We are losing the AI battle” – LINK Could the 10 blue links be going away? – LINK AI Blitz: Warren Buffet’s Take on AI – LINK OpenAI’s New Text-to-3D Model – LINK Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge – LINK OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data – LINK ChatPDF (SEO Audit data to Summaries) – LINK Ray Kurzweil Rebuts Calls To Pause AI Research – LINK Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions – LINK Barry Blast 2: Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics – LINK We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeMay 9, 2023
  • 590 | News from the EDGE | Week of 5.1.2023
    590 | News from the EDGE | Week of 5.1.2023590 | News from the EDGE | Week of 5.1.2023News / podcastGoogle Analytics Doomsday Clock It’s time to move to GA4, folks! Google Analytics 4 is upon us – and it’s time to get migrating! We cover a number of articles, but none more important than: Update your WPCode plugin now Get to GA4 fast…..the end is nigh! Great articles from Roger Montti, Nicole Farley, and, of course, Barry Schwartz. News from the EDGE: WordPress plugin compromised again! Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! Pinterest and Amazon are partnering with ads Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: Barry Blast 1: Is Google Search Rewriting More Titles Again? Barry Blast 2: Google Search Update Fixes Some Problematic Site Names Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine <quillbot-extension-port< span=””>al></quillbot-extension-port<>     [...] Read More About This EpisodeMay 2, 2023
  • 588 | News from the EDGE |  Week of 4.24.2023
    588 | News from the EDGE |  Week of 4.24.2023588 | News from the EDGE | Week of 4.24.2023News / podcastThe AI Dilemma Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow Barry Blast from Search Engine Roundtable: Here Is What Changed With The Google Helpful Content Guidance – Page Experience & More Google Reviews Update Heats Up Again Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer Resources Video: The AI Dilemma Would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeApril 25, 2023
  • 586 | News from the EDGE | Week of 4.17.2023
    586 | News from the EDGE | Week of 4.17.2023586 | News from the EDGE | Week of 4.17.2023News / podcastProject Magi is Coming from Google Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi GA4 Update Introduces “Once Per Session” Conversion Counting Method to Enhance User Experience Google’s April 2023 Update Prioritizes User Experience in Reviews Barry Blast from Search Engine Roundtable: Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored Google: Just Because A Site Is Good Now, Doesn’t Mean It Won’t Degrade In Search Quality Later Google Removes Video Thumbnails In Search Results When Video Is Not Main Content Would you give us a rating on ratethispodcast.com/edge? #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeApril 18, 2023
  • 584 | News from the EDGE | Week of 4.10.2023
    584 | News from the EDGE | Week of 4.10.2023584 | News from the EDGE | Week of 4.10.2023News / podcastThe ZuckBot is Coming. . . If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, its use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: Meta to Release it’s Own Generative AI this Year. Will it be Named Mark Zuckerberg? Google’s Quality Raters are Keeping Busy with Having to Rate lousy Chatbot Responses Bard is Not… Wait, No… Bard *IS* Search? Barry Blast from Search Engine Roundtable: Google March 2023 Broad Core Update Impact Local Rankings? Google: We Learn How To Crawl Your Site’s URL Patterns Google: People Searching For Your Brand With Keywords Don’t Help You Rank The AI Dilemma Video https://www.youtube.com/watch?v=xoVJKj8lcNQ Would you give us a rating on ratethispodcast.com/edge? #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeApril 13, 2023
  • 582 | News from the EDGE | Week of 4.03.2023
    582 | News from the EDGE | Week of 4.03.2023582 | News from the EDGE | Week of 4.03.2023News / podcastIs there an AI Pause Button? Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: You Know What’s Missing from All these AI Chats? Ad Recommendations Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out Google Moving Employees Around in an Attempt to Save Face with Bard Barry Blast from Search Engine Roundtable: Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them How the March 2023 Google Core Update Compared to Previous Core Updates Google Perspectives, About This Author & More Goes Live Would you give us a rating on ratethispodcast.com/edge? #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeApril 4, 2023
  • 580 | News from the EDGE | Week of 3.27.2023
    580 | News from the EDGE | Week of 3.27.2023580 | News from the EDGE | Week of 3.27.2023News / podcastThe Barry Bombardment Episode Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either. They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment. Come join us this week for the Barry Bombardment. . . on the EDGE! News from the EDGE: Is Google Bard the Least AI of all the Recent AIs? Is TicTok about to crash and burn because US Congress doesn’t understand Wifi? We look at Darren Shaw’s SUPER extensive report on understanding how to rank for Google local search results Barry Blast from Search Engine Roundtable: Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources Google Ranking Updates Added To Google Search Status Dashboard Bing Chat Access Content Behind Paywalls? Would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeMarch 29, 2023
  • 577 | News from the EDGE | Week of 3.13.2023
    577 | News from the EDGE | Week of 3.13.2023577 | News from the EDGE | Week of 3.13.2023News / podcastThe AI Wars have Cometh Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week’s episode of EDGE! News from the EDGE: Step Aside Google and Microsoft Ads, Here Comes TikTok! Will AI Start Making Videos for Us? Grammarly to Introduce Generative AI Content Creation in Your Voice Mordy Oberstein Weighs In On the Future of Search Regarding AI Barry Blast from Search Engine Roundtable: Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers Microsoft Bing Working On Saving Chats & More Features Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet Would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeMarch 14, 2023
  • 575 | News from the EDGE | Week of 3.6.2027
    575 | News from the EDGE | Week of 3.6.2027575 | News from the EDGE | Week of 3.6.2027News / podcastBard is NOT Search There’s a lot to cover in SEO and digital marketing this week on EDGEnews. From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there’s plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced. Come join us on EDGE for this week’s news and remember. . . Bard is NOT search. News from the EDGE: Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them? SE Ranking SEO Checklist Challenge Award Winners: SE Ranking Local Service Ads are Being Expanded to More than 70 New Business Types. Say it with me: Bard is Not Search The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year Barry Blast from Search Engine Roundtable: Google February 2023 Product Reviews Update Done Rolling Out Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics Google Business Profile Products Show In Google Shopping Results [...] Read More About This EpisodeMarch 9, 2023
  • 571 | News from the EDGE | Week of 2.20.2023
    571 | News from the EDGE | Week of 2.20.2023571 | News from the EDGE | Week of 2.20.2023News / podcastSo Many Badges Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices. Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter Take the SE Ranking Checklist Challenge! Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. Bing users seem to be chatting it up too much… Google Releases New Best Practices for Links Barry Blast from Search Engine Roundtable: Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy Google Ads Tests Disabling Opt Out Of Search Partners & Display Network #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeFebruary 22, 2023
  • 569 | News from the EDGE | Week of 2.13.2023
    569 | News from the EDGE | Week of 2.13.2023569 | News from the EDGE | Week of 2.13.2023News / podcastWill Bing’s chatbot steal your clicks? Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: Today’s Guest Host: Mike King Should AI be Used for YMYL Content? https://edgeofthewebradio.com/seo-podcast/news-from-edge-week-feb-13-2023/ Take the SE Ranking Checklist Challenge! Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! The deadline for the contest is February 28th. Does Cls Have More Weight In Google Core Web Vitals? It Depends… Will Bing’s Chatbot Steal Your Clicks? Barry Blast from Search Engine Roundtable: Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link Barry Blast 2: Ads In The New Bing Chat Interface – link Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link #StandwithUkraine edgeofthewebradio.com/ukraine     [...] Read More About This EpisodeFebruary 16, 2023
  • 566 | News from the EDGE | Week of 1.30.2023
    566 | News from the EDGE | Week of 1.30.2023566 | News from the EDGE | Week of 1.30.2023News / podcastShow’s New Title? Mordy & Me? Ring-Ding-Rama? Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID.  Wow – listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way – call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton.  What’s going on here?  Seriously? Okay – articles from Search Engine Land, Search Engine Roundtable and Kevin Indig.  Digging their own holes deeper – Jacob and Mordy give their take on the news this week! News from the EDGE: Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak Take the SE Ranking Checklist Challenge! Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division Sometimes Cannibalizing Your Own Product Can Be A Good Thing?! Barry Blast from Search Engine Roundtable: Barry Blast 1: Poll: Most SEOs Won’t Recommend Using AI To Write Content – Link Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs – Link Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles – Link #StandwithUkraine edgeofthewebradio.com/ukraine     [...] Read More About This EpisodeJanuary 31, 2023
  • 540 | News from the EDGE | Week of 10.24.2022
    540 | News from the EDGE | Week of 10.24.2022540 | News from the EDGE | Week of 10.24.2022News / podcastThe Prodigal Son Returns! The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern!  We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today.  Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments Google Spam Update Done in Record Speed! Uber Ads are Coming, In Journey Facebook and TikTok Approving Ads with Political Misinformation days before the election Barry Blasts Barry Blast 1: Google Trending Now For Shopping Results – Barry – Link Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles – Barry –  Link Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels – Barry – Link   Be sure to RateThisPodcast.com/EDGE #StandwithUkraine edgeofthewebradio.com/ukraine   [...] Read More About This EpisodeOctober 24, 2022