John Lee serves as the Chief Operating Officer at Clix Marketing, where he plays a crucial role in driving operational excellence and strategic growth for the organization. With an extensive background in digital marketing and a deep understanding of the industry’s nuances, John has become an instrumental force behind Clix’s achievements.
Throughout his career, John has demonstrated his proficiency in leveraging data-driven insights to shape effective marketing strategies. His leadership and expertise have significantly contributed to Clix’s reputation as a trailblazer in the dynamic digital marketing landscape.
In his capacity as COO, John’s responsibilities span a broad spectrum, encompassing operational efficiency, team leadership, client relations, and business development. His meticulous attention to detail and strategic acumen empower him to navigate the intricacies of the digital marketing realm adeptly.
Beyond his role at Clix Marketing, John’s influence extends through active engagement within the digital marketing community. He is a respected speaker and educator, sharing his insights at prominent industry conferences and events. His thought leadership and willingness to impart knowledge have established him as a highly regarded figure in the digital marketing domain.
John can be contacted on Twitter @John_A_Lee or via LinkedIn.
Recent Shows with John Lee
Making the Most of Bing Ads with John A. LeeInterviewEDGE hosts Erin Sparks (Site Strategics CEO) and Tom Brodbeck (Site Strategics Digital Media Director) talked with Product Learning Strategist John Lee of Bing Ads in EDGE of the Web Episode 299 to find out the why and how of including Bing Ads in your digital marketing strategy. Here’s what we learned:
The Elephant in the Room: Breaking Out of the Google Mindset
By far the biggest challenge that Bing Ads has to face each and every day is that when it comes to search ads, people automatically default to Google. It’s a hard habit to break, but when people do the smart thing and give Bing Ads a try, they are inevitably quite surprised at the results they get, often outshining previous campaign efforts in nearly any vertical with better click-through rates, cost per click and conversion rates. In other words, more bang for your buck than you’re going to get elsewhere.
The good news is that Bing Ads has very deliberately made it very easy to move some or all of your search ad activity from Google Ads over to Bing Ads because they’ve made everything totally compatible. You’ll be able to import all your essential material right into Bing Ads and plug it right into the Bing ecosystem. You can even automate the process of extracting campaign data out of Google Ads and importing it into Bing Ads. Learning how to use Bing Ads is also very easy thanks to the Bing Ads Academy. The reasons for resisting giving Bing Ads a try are dwindling.
The Microsoft Brand Loyalty Advantage
It’s also important to point out that there is a whole gigantic audience of people who are pretty loyal to the Microsoft brand that can be leveraged through Bing Ads, and there is no clear correlation of that on the Google side. Microsoft has been getting a ton of positive press lately and there’s a lot of love out there for the Microsoft brand, none of which can be leveraged if you devote all your search ad budget to Google. Again, those tie-ins to premium native inventory that you’re going to get with the Microsoft Audience Network, Yahoo, AOL and others comprise a very strong competitive advantage that too many people are just missing out on altogether. And don’t forget that the most valuable company in the country has been switching around between Apple, Amazon and Microsoft.
And now Microsoft is going some really good things with mobile, like the Microsoft launcher on Android and the Edge web browser with all its super-convenient features. As Microsoft continues to hit home runs with beautiful, effective apps, The Bing share of the search market is going to increase, and you’ll want to be riding that rising wave with Bing Ads.
Tie-ins to Microsoft Rewards have also been a great development. Gamers who use Xbox and earn MS Rewards points for gaming achievements know how lucrative this can be. Using Bing will also earn you MS Rewards points, so everything is poised for Bing Ads to move by leaps and bounds in the right direction.
Connect with John A. Lee and Bing Ads
John Lee on Facebook: @johnleeclix
John Lee on Twitter: @John_A_Lee
Bing Ads website: https://bingads.microsoft.com
Bing Ads Academy: https://academy.bingads.microsoft.com
Bing Ads Facebook: @BingAds
Bing Ads Twitter: @BingAds
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February 3, 2019- EP 299: Why You Should Be Using Bing Ads w/John LeepodcastMost of a PPC Manager’s focus tends to be on Google Ads – but you could be overlooking a valuable channel for ads – and that’s Bing Ads.
What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the Product Learning Strategist for Bing Ads.
He is on the team that helps build training materials and helps with the improvement of Bing Ads so he has a great insight for new users.
We have lots of great information about Bing Ads on this episode of EDGE of the Web!
Sponsor
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
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January 29, 2019
- John Lee Talks PPC and Dynamic Ads – Show 175Interview / podcastThe Industry’s Favorite SEO Podcast
#EDGETALK : Supercharge Your SEM Campaigns
When the host is out of town, you’ll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee of Clix Marketing.
We met John out at SMX West a few months ago where he did a presentation called, “How Dynamic Ads Can Supercharge Your SEM Campaigns,” so we wanted to have him on the show talk to us more about Dynamic Ads.
John Lee is a managing partner with Clix Marketing, which is located just outside of Louisville, Kentucky. The team at Clix are experts in PPC, display, and social media advertising. Since this is a widly popular topic, we had to have him on.
Find out all you need to know about dynamic ads and PPC, this week on…THE EDGE. [...]
May 17, 2016
