John Wall is not just a seasoned digital marketing expert, but also the charismatic host of the incredibly popular SEO podcast. With over a decade of hands-on experience in the industry, John has earned a reputation as a trusted authority in the realm of search engine optimization. His profound knowledge of SEO strategies and best practices has empowered numerous businesses to enhance their online visibility and drive substantial organic traffic to their websites.
As the host of the SEO podcast, John’s episodes are a treasure trove of invaluable insights and practical tips. Each installment brims with actionable advice, industry trends, and captivating interviews with esteemed SEO professionals. Thanks to his engaging and informative style, John has amassed a devoted following of SEO enthusiasts and industry insiders alike.
What truly excites John is the current landscape of digital marketing, brimming with abundant opportunities. With the availability of extensive data and powerful tools, he believes that businesses can unlock untapped potential and achieve unprecedented success. John is always eager to explore new horizons and harness the latest advancements to drive growth and elevate businesses to new heights.
John can be reached on Twitter @johnjwall or via LinkedIn.
Recent Shows with John Wall
Digital Marketing News Roundup with John WallNewsEach episode of the EDGE include a bonus news roundup segment to keep you up-to-date on the latest digital marketing headlines. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest John Wall, Partner at Trust Insights. Here’s the news roundup from episode 356 of the award-winning EDGE of the Web podcast:
00:00:53
Veritone Says AI is Helping Ad Buyers Sort Through Sea of Podcast Options
From InsideRadio we learn that Veritone Says AI is Helping Ad Buyers Sort Through Sea of Podcast Options. In a new white paper, Ryan Steelberg says AI-based technologies are already making a difference as the number of podcasts grow – not only in numbers but also in the variety of subjects they cover.
Erin Sparks: Steelberg is the president and cofounder of Veritone, an ad-tech company that’s deep into artificial intelligence. Steelberg notes that audio content is in a real renaissance, and that’s something we’ve certainly seen as well in the last few years with the rise in popularity of podcasts.
John Wall: Veritone is a great company and full disclosure I do work with them. They really are good at using machine learning and AI to figure out which podcasts to hit and even churning through the specific content of podcasts to find out what it covers, what’s mentioned and which spots would be good for ad placement.
Erin Sparks: The automatic transcription that’s available now certainly opens up being able to unpack the content, which previous felt like an impenetrable wall. Now we can really pinpoint contextual ad placement based on specific topics in a show.
John Wall: Yes, for the first 10 years of podcasting, that simply wasn’t possible. It was like podcast show content was hidden or buried. And now there’s also the possibility of tying podcast content into smart speakers so that bits of a relevant show can be served up in search results through that channel.
Erin Sparks: And when you think about it, this particular way of marketing is theoretically going to be a very organic way to reach people who are solidly in your lane if they’re engaged in listening to content in a podcast. But if the ads served up are not done right in terms of being highly relevant, it could really backfire. It’s a very potentially ripe harvest.
00:06:37
Facebook Announces ‘Shops’ for Facebook and Instagram
According to Andrew Hutchinson on Social Media Today, Facebook Announces ‘Shops’ for Facebook and Instagram. After years of working around the edges, and trying to find ways to make a bigger dip into eCommerce, the COVID-19 pandemic has finally given Facebook the push it needs to take the next major step. Today, Facebook has launched ‘Shops’ on both Facebook and Instagram
Erin Sparks: This could be really big for smaller companies that don’t have their own ecommerce capabilities because now they can just jump into this new ecommerce option through both Facebook and Instagram. And creating a shop is FREE.
John Wall: This is a great opportunity, and especially for anyone who already has brand presence on Facebook or Instagram that’s already working for them. This will be a fantastic way for them extend that presence right into making sales. And it’s impressive all the integrations they’re talking about right from the start: Shopify, Cafe24, WooCommerce, all the big players, which means being able to just flick a switch and have all your inventory from those sites rollover into these shops. But I’m also wary of it being free, because it’s probably only free for now. Facebook does have a history of rolling something out that’s free and then charging for it down the road. You wouldn’t want this to be your only ecommerce presence just because it’s free because it probably won’t stay that way.
Erin Sparks: And it also says setting up the shop is free, but it doesn’t say transactions are free.
John Wall: Exactly. Transaction fees would be a natural way to monetize it, and then we’ll see a Facebook credit card not too far down the road, probably.
00:11:07
Google’s May 2020 Core Update Mess Up Google’s Search Results?
On Search Engine Roundtable, Barry Schwartz asks if Google’s May 2020 Core Update Mess Up Google’s Search Results? Barry posted on Search Engine Roundtable insights from a number of SEO’s regarding their thoughts of the “quality” of the search results – did Google mess it up?
Erin Sparks: Some have noticed that grouped Pinterest results have been duplicating the same Pinterest results. Quite a few knowledgeable contributors to this article have noticed various things amiss with Google search results, and especially with forums and sites with a lot of user-generated content. And those sites are seeing a lot of positive impact from the core update.
John Wall: It feels like we’re back to what things were like 10 years ago when Google would do a core update and companies would go out of business and there would be an uprising. It was interesting to see how one of our clients had a big drop in terms of incoming traffic, and yet overall conversions stayed about the same, which could indicated what they lost was only a lot of “junk” traffic. The client was happy because although inbound went down, conversion percentage went way up. A lot of this is just anecdotal evidence, and a lot of it will be fixed very quickly, like the multiple repetitions of a Pinterest result.
Connect with John Wall, Trust Insights, and Marketing Over Coffee
Twitter: @johnjwall (https://twitter.com/johnjwall)
LinkedIn: https://www.linkedin.com/in/johnjwall
Website: https://www.trustinsights.ai
Trust Insights Twitter: @TrustInsights (https://twitter.com/trustinsights)
Marketing Over Coffee podcast: https://www.marketingovercoffee.com
Insightful Analysis of Digital Marketing News in the EDGE Newsletter
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May 26, 2020- EP 356: Is Podcasting Your Drip Method for Sales with John WallpodcastCould podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They’ve been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast.
Key topics discussed during the show:
Steps to building a podcast
How John build Marketing Over Coffee
Challenges with building and keeping up with your podcast
Reasons to build a podcast
Getting into your podcast subject of interest
How remote working has impacted podcasts and social media engagement [...]
May 25, 2020
