Mike King is the Founder and CEO of iPullRank, an SEO and content strategy consultancy. He works with companies from all around the world, including SAP, American Express, HSBC, SanDisk, General Mills, and FTD, as well as a slew of prospective eCommerce, publishing, and financial services firms. iPullRank is a digital marketing consultancy specializing in technical SEO, content planning, and machine learning. King’s expertise in Computer Science qualifies him to provide innovative technical answers to contemporary marketing issues.
Mike can be reached on Twitter @iPullRank, or via LinkedIn
Recent Shows with Mike King
- 569 | News from the EDGE | Week of 2.13.2023News / podcastWill Bing’s chatbot steal your clicks? Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: Today’s Guest Host: Mike King Should AI be Used for YMYL Content? Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge! Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! The deadline for the contest is February 28th. Does Cls Have More Weight In Google Core Web Vitals? It Depends… Will Bing’s Chatbot Steal Your Clicks? EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link Barry Blast 2: Ads In The New Bing Chat Interface – link Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link #StandwithUkraine edgeofthewebradio.com/ukraine ... Read more...February 16, 2023
- EP 361: Marketing Battle Plan during COVID-19 with Michael KingpodcastThis week’s featured guest on EDGE of the Web is Michael King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce. Key topics discussed during the show: COVID19 effects in workforce Specifically iPullRank Ebook: Marketing in the Age of COVID-19 Employment rate issues Emotional impact from the virus Consumer behavior Digital marketing strategy during this time ... Read more...July 8, 2020
- Digital Marketing News Roundup with Michael KingNewsGetting the perspectives of industry experts on the latest digital marketing headlines is something you can count on from the EDGE every week in our news roundup segment. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Michael King, Managing Director of iPullRank. Here’s the bonus news roundup from Episode 361 of the award-winning EDGE of the Web podcast: 00:01:31 Spotify is testing interactive podcast ads so you never have to remember a promo code again From Ashley Carman on The Verge we learn that Spotify is testing interactive podcast ads so you never have to remember a promo code again. Spotify wants to ensure you never forget a podcast advertiser’s promo code again. The company announced today that it’s testing a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. That webpage will automatically load with the promo code inserted. This way, people don’t have to remember podcast ads’ promo codes or go out of their way to find an advertiser’s website. Erin Sparks: Gee, it’s almost as if the podcasting industry is beginning to mature. Michael King: This is a good move because so many people are getting into podcasting now and looking for how they can monetize it. So we’re going to see more of this as we go. Erin Sparks: This technology is only available for Spotify shows. So it could give them an edge on getting advertisers to spend on their shows over other platforms. It’s the aggregator platforms that have to do the insert ad technology. And then what could happen is a loss of audience on legacy platforms like iTunes that simply aren’t going to get into these more interactive ad technologies. 00:04:08 Correction: Apple Safari Will Not Block Google Analytics Tracking According to Matt Southern on Search Engine Journal, a Correction: Apple Safari Will Not Block Google Analytics Tracking. Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser. That means marketers will not be losing a whole segment of Google Analytics data from Safari users. Erin Sparks: Who in the world thought it would be a good idea to have a web browser that blocked Google Analytics? Michael King: I written a couple different articles about these kinds of moves. This sort of thing is going to happen. We’ve already seen how third party cookies are going to be blocked, right? The companies behind the browsers are getting on board with these developments, and it’s going to result in data monopolies in these big companies. These companies are the ones that have the first party data we all need, and by making these kinds of moves, it solidifies the rest of them being dependent on the data they hold. This particular move maybe has been rolled back by Safari, but make no mistakes it’s going to happen and it’s up to us to develop our own first-party data capabilities now. Erin Sparks: Could it get to the point where we have to pay these data monopolies to access our own first-party data that they hold? Michael King: Absolutely. And it may not come in the form of having to pay a fee to Google for Google Analytics. It’s more that if you want to have any understanding of your customers, you have to buy ads through these channels with these targeting vectors so you know who you’re actually capturing, otherwise you’re just not going to know what you need to know. Erin Sparks: And you won’t even know what you don’t know if it’s this whole patchwork of data from different entities you have to figure out how to tap into. Michael King: It’s going to be very fragmented by persona and campaign even within each platform. 00:10:37 Google launches Keen—a new app to help you spend more time doing what you love On IMPACT, John Becker reports on Google launches Keen—a new app to help you spend more time doing what you love. A new Google app called Keen, which sounds like a blend of Facebook Groups and Pinterest, purports to make it easier for you to learn more about what you love and connect with others who share your passions. Erin Sparks: Is this like some kind of attempt at a Google+ reboot? Michael King: It definitely feels like Google+ Circles again. The curation aspect is appealing. But personally speaking I can’t imagine myself ever using this. Erin Sparks: It feels like this was built and rolled out very quickly, maybe as a kind of response to so many people spending so much more time at home because of the pandemic. Like, “Let’s give them something to twiddle their thumbs with.” Michael King: It’s just not something that feels like it has legs or is going to last, so unless a real use case emerges, it’s not something I’m going to use. Connect with Michael King and iPullRank Twitter: @ipullrank (https://twitter.com/ipullrank) LinkedIn: https://www.linkedin.com/in/michaelkingphilly Website: https://ipullrank.com COVID-19 Marketing eBook: https://ipullrank.com/covid-19-marketing-resources/ Stay Up-To-Date with the EDGE Newsletter If you would benefit from our EDGE newsletter to stay on top of digital marketing news headlines, all you have to do is go to EDGEofthewebradio.com and you’ll see the subscribe box at the very top of the page. It’s FREE, and we will never use your email for anything except sending you the newsletter. You can also sign up by texting the word “EDGETalk” to 22828, but not while you’re driving! Enjoy these digital nuggets of gold from the EDGE – your source for digital marketing news. ... Read more...July 6, 2020
- EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRankInterview / podcastThe Industry’s Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then reranked the five companies based on how well they are doing at SEO. This report is based on many points including keyword visibility, backlink profile, trust metrics, spam scores, and more! Plus, Michael has some strong opinions on AMP. With some of the latest news on AMP, Michael wanted to get some thoughts on AMP off of his chest. Should businesses be investing in AMP? Hear what Michael has to say about AMP. Some other topics we cover: Michael’s first daughter was born a month ago, so we wanted to talk to Mike about how his daughter Zora is doing and get fatherhood tips for Tom – who’s about to experience the same thing in a few weeks. Also, the day before our recording, Moz announced that they are laying off 28% of their workforce. The news kind of shook the SEO industry and we had a good discussion as for what it means for our industry. We cover these topics & more all today on the EDGE!... Read more...August 23, 2016