Will Critchlow

Will Critchlow is an esteemed entrepreneur and digital marketing expert, renowned for his profound knowledge in search engine optimization (SEO) and online marketing strategies. With his role as the CEO of SearchPilot and co-founder of Distilled, a leading digital marketing agency, Will has made remarkable contributions to the industry, earning him widespread recognition.

Driven by a passion for empowering businesses to thrive in the digital landscape, Will has successfully collaborated with a diverse range of clients, from promising startups to prestigious Fortune 500 companies. Leveraging his extensive expertise in SEO, content marketing, and conversion rate optimization, he has consistently delivered exceptional results, enabling businesses to establish a robust online presence.

Will’s expertise and dynamic speaking style have made him a sought-after speaker at renowned industry conferences such as MozCon, SearchLove, and Pubcon. On these prestigious platforms, he shares his invaluable insights and experiences, captivating audiences with his ability to simplify complex concepts into actionable strategies. Attendees consistently praise his ability to provide practical advice that resonates with marketers at all levels.

In addition to his impactful speaking engagements, Will is a prolific writer, generously sharing his expertise through engaging blog posts, articles, and contributions to esteemed industry publications like Search Engine Land and Search Engine Journal. His thought-provoking ideas and practical guidance have garnered acclaim, making him a trusted source of knowledge for marketers across the globe.

Embracing the constant evolution of the industry, Will is particularly excited about the remarkable innovation that has revolutionized the way he operates. The ability to achieve more, at a faster pace and lower cost, compared to the early days of his career in 2005, is nothing short of phenomenal. This continual advancement empowers him to deliver even greater value to his clients and stay at the forefront of the digital marketing landscape.

Will can be reached on Twitter @willcritchlow or via LinkedIn.

Recent Shows with Will Critchlow
  • 691 | SEO Testing at Scale with AI w/ Will Critchlow
    691 | SEO Testing at Scale with AI w/ Will Critchlow691 | SEO Testing at Scale with AI w/ Will CritchlowInterview / podcastMoving Onward Through Core Updates We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web! Reintroducing Will Critchlow How Does Search Pilot Work? What is the Duration of a Search Pilot Test? How Has The Dramatic Search Volatility Affected SEO Testing Methodologies? How Will AI Affect Scaled SEO Testing? How Can Enterprise to Small-Level Businesses Run SEO Tests? What Should Companies Be Doing After the Rollout of a Google Update? Marketing Pro Tip From Will Critchlow [...] June 11, 2024
  • 689 | SEO Testing in a Volatile Google w/ Will Critchlow
    689 | SEO Testing in a Volatile Google w/ Will Critchlow689 | SEO Testing in a Volatile Google w/ Will CritchlowInterview / podcastReacting To The Rapid Changes In Search Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web! Key Segments: Introducing Will Critchlow Why Will Refined His Specialization Towards SEO Testing Why Large Organizations Choose SearchPilot Reacting To The Rapid Changes In Search As Of Late How is Google Responding To Increasing Competition? [...] June 5, 2024
  • Digital Marketing News Roundup with Will Critchlow
    Digital Marketing News Roundup with Will CritchlowDigital Marketing News Roundup with Will CritchlowNews / podcast  When you want to catch up on the latest digital marketing headlines, the bonus news roundup segment that accompanies each episode of the EDGE is a great way to do it because we bring in fantastic industry experts to provide commentary and analysis. In this one, host Erin Sparks and Creative Studio Producer Jacob Mann were joined by special guest Will Critchlow, CEO of SearchPilot. Here’s the news roundup from Episode 371 of the award-winning EDGE of the Web podcast:  00:01:17 Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations From Andrew Hutchinson on Social Media Today we learn that Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations. The European Union privacy regulator sent a preliminary order to Facebook which called for it to suspend data transfers about its EU users back to the US. Erin Sparks: Facebook is saying without that ability, there’s really no way they could continue to provide the Facebook or Instagram platforms to EU users.  Will Critchlow: Fear not, Facebook under no circumstances will be “leaving” the EU. Headlines saying that are just being sensational. Facebook may say they don’t know how they’ll be able to operate under those new conditions, but you can bet they will in fact find a way. The more interesting and complicated piece of this is how do you regulate an American tech giant like Facebook that operates ubiquitously in every country on the planet? And each country has different rules and goals. It’s a conundrum. Erin Sparks: Maybe Facebook will throw it back on users in terms of opting in? Will Critchlow: And of course they’ll all opt in. Sharing their data with Facebook seems a very small price to pay to be connected to friends and family around the world. On an individual level it’s no big deal. But the Facebook is aggregating all that data of billions of people, and that’s what makes them so powerful. And so everyone has at some point clicked “okay” to Facebook and Google terms of service, right? But what if you’re a startup? You don’t have that huge advantage of basically everyone having already opted in (not to mention their vast resources to deal with legal things and so on), so it’s a gigantic barrier to market entry and innovation and competition. 00:12:27 Google Web Stories WordPress Plugin Officially Released According to Roger Montti on Search Engine Journal, Google Web Stories WordPress Plugin Officially Released. Google officially published the Web Stories WordPress Plugin. Easily create web stories and get more site visitors. Erin Sparks: It’s a way to quickly publish vertical content (meaning orientation) as stories through a neat editor. And these things can really help with ranking. It’s rudimentary as far as the editor, but it works and it’s easy to use. Will Critchlow: This kind of innovation is a good thing. It’s good for the web and it’s good to try new things. Whether or not this particular thing will have any impact remains to be seen. Time will tell. Personally, I don’t use stories on any of the platforms that have them. I’m most active on Twitter, and it doesn’t even have stories. Stories aren’t really my thing for publishing or consuming content. But if it makes sense for your brand and your audience, go for it! Erin Sparks: And they’re showing up in search, Discovery, and so forth. 00:20:29 Did Google just hint at an authority profile? On Search Engine Land, Mordy Oberstein reports, Did Google just hint at an authority profile? A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Erin Sparks: Sometimes Google sees fit to publish a blog post that explains a bit of what they’re up to behind-the-scenes. The latest posts have been about how, with certain topics where quality information is especially important (health, finance, civic information, crisis situations), Google’s going to place even greater emphasis on factors related to expertise and trustworthiness. Sites that do well on those factors are less likely to publish false or misleading information. It’s a way to reward good content. So Google is trying to zero in on what the signals are that reveal a site to be trustworthy and authoritative. Will Critchlow: In a classic SWOT analysis there is both opportunity and threat on this for Google. The threat is running afoul of regulators if they don’t get it right. On the opportunity side, Google is now several years into the machine learning age for search, which it didn’t embrace for years at first. And they’re doing really well with it so far despite the bumps in the road along the way. But it looks like it’s working fairly well. Connect with Will Critchlow and SearchPilot Twitter: @willcritchlow (https://twitter.com/willcritchlow) LinkedIn: https://www.linkedin.com/in/willcritchlow SearchPilot Twitter: @SearchPilot (https://twitter.com/SearchPilot) SearchPilot Website: https://www.searchpilot.com Curated Digital Marketing News from the EDGE for you! If you like the way we do digital marketing news, sign up for our newsletter! Go to EDGEofthewebradio.com and you’ll see the subscribe box at the very top of the page. It’s free-of-charge, and we will never use your email for anything except sending you the newsletter. You can also sign up by texting the word “EDGETalk” to 22828, but not while you’re driving! Enjoy these digital nuggets of gold from the EDGE – your source for digital marketing news. [...] October 20, 2020
  • EP 371: 15 Years of SEO with Will Critchlow
    EP 371: 15 Years of SEO with Will CritchlowEP 371: 15 Years of SEO with Will CritchlowInterview / podcastThis week’s featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of Search Pilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won’t want to miss EDGE of the Web episode 371! Key topics discussed during the show: Development of SearchPilot Eras of Search Last 15 years of SEO Machine learning evolving SEO   [...] October 20, 2020
  • EP 252: The Future of Search w/Will Critchlow
    EP 252: The Future of Search w/Will CritchlowEP 252: The Future of Search w/Will CritchlowInterview / podcastThe year of 2018 looks to be an exciting year for the search industry and in this episode, we’ll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that’s where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West – the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year’s topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you’ll have plenty of opportunities for networking. Buy your All-Access ticket before February 3rd to save $300 – plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code “EDGE” Get your tickets now for SMX West 2018 in San Jose – March 13-15 – Rates go up after February 3! To buy your tickets, please visit https://edgeofthewebradio.com/smx/ – don’t forget to use “EDGE” at checkout to save an additional 10%. CoSchedule We’re excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks – plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you’ll be entered to win! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify! [...] January 23, 2018