Google’s lead product manager for Accelerated Mobile Pages (AMP), Rudy Galfi, said that AMP is moving beyond the “top stories” carousel and has begun rolling out in the main organic search results. Galfi told Search Engine Land’s Greg Sterling that this does not affect rankings and AMP pages won’t get a special boost in mobile results.
This announcement comes about a week after Google announced on their webmaster blog that AMP pages will get “expanded exposure” in the search results over the next few months.
Galfi also said that they are seeing a great user response have been “humbled” by the industry’s response and adoption of AMP. Sterling also reports that there are more than 600 million AMP-enabled documents, written in over 100 languages. This number has jumped significantly in the last month and a half as they only reported 150 million AMPs docs in early August.
We have covered AMP several times on our podcast, most recently with Michael King of iPullRank. Listen to our thoughts on our podcast or in the video below.