According to a recent article by Recode, Facebook is going to start testing a new “mid-roll” ad format which will give publishers a chance to insert ads into their videos if people have watched for more than 20 seconds.

The report also said that Facebook will share the revenue with publishers, giving them 55% of all the sales – the same split on YouTube.

This move by Facebook comes to no surprise as they have been offering up more videos to users as over 100 million hours per day of videos are watched on Facebook.

CEO Mark Zuckerberg has always been against pre-roll ads, which are commonly used on YouTube and other video players.