EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
630 | News from the EDGE | Week of 10.02.2023
As some consider leaving GoogleAds forever, the search giant opens up the SGE to teenagers. TikTok considers ad-free subscription tier.
629 | Utilizing Google Analytics 4 w/ Matt Holz
Matt Holz is back, and we're diving even deeper into the world of GA4 – don't miss the latest on its capabilities and more.
628 | News from the EDGE | Week of 9.25.2023
Google's whistleblower exposes click manipulation and ad price inflation. Join us on the EDGE Of The Web Podcast for the latest SEO News!
627 | Leveraging the New Tools in GA4 w/ Matt Holz
Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!
626 | News from the EDGE | Week of 9.18.2023
Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.
624 | News from the EDGE | Week of 9.11.2023
In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.
623 | Navigating the World of Generative Search w/ Natalie Arney
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
622 | News from the EDGE | Week of 9.4.2023
Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!