EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

Call Us Today! 1-877-SEO-4-WEB|info@edgeofthewebradio.com
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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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1310, 2023
  • 633 | Mastering The Holistic SEO Process w/ Eli Schwartz

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Unlock SEO mastery with Eli Schwartz on The EDGE! Dive into RICE Method, precision tactics, and navigate SGE changes for holistic SEO control.

1010, 2023
  • Episode 632: News from October 9th, 2023

632 | News from the EDGE | Week of 10.09.2023

Stay ahead in SEO with the latest: Google indexing conversations, JPMorgan CEO on AI in finance, Amazon's $4B AI investment, and Google's spooky algorithm update!

610, 2023
  • 631 | Creating an SEO Channel by Thinking Strategically w/ Eli Schwartz

631 | Foundational SEO Strategy w/ Eli Schwartz w/ Eli Schwartz

Uncover the truth behind Product-Led SEO with SEO expert Eli Schwartz on The EDGE. Learn to maximize revenues and understand the buyer's journey for ultimate success.

410, 2023
  • Episode 630: News from October 4th, 2023

630 | News from the EDGE | Week of 10.02.2023

As some consider leaving GoogleAds forever, the search giant opens up the SGE to teenagers. TikTok considers ad-free subscription tier.

2909, 2023
  • 629 | Utilizing Google Analytics 4 w/ Matt Holz

629 | Utilizing Google Analytics 4 w/ Matt Holz

Matt Holz is back, and we're diving even deeper into the world of GA4 – don't miss the latest on its capabilities and more.

2709, 2023
  • Episode 628: News from September 25th, 2023

628 | News from the EDGE | Week of 9.25.2023

Google's whistleblower exposes click manipulation and ad price inflation. Join us on the EDGE Of The Web Podcast for the latest SEO News!

2209, 2023
  • 627 | Leveraging the New Tools in GA4 w/ Matt Holz

627 | Leveraging the New Tools in GA4 w/ Matt Holz

Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!

2009, 2023
  • Episode 626: News from September 18th, 2023

626 | News from the EDGE | Week of 9.18.2023

Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.

1809, 2023
  • 625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
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