EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
503 | News from the EDGE | Week of 5.30.2022
Google Core Update from May 2022, and the new Keyword Research tool update from Inlinks. We also deep dive into how to read Core Update volatility.
502 | Training on Google Analytics 4 with Krista Seiden
In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4.
501 | News from the EDGE | Week of 5.23.2022
Erin, Mordy and Jacob cover digital marketing news of the week from Search Engine Roundtable and Search Engine Land.
500 | Going Over the EDGE: Epic Fails for our 500th
We celebrate 500 episodes by going OVER the EDGE with some of our favorite guests over the years to discuss their epic fails and learn mistakes from others so you don't make them!
499 | News from the EDGE | Week of 5.16.2022
Google introduces the first designated schema ranking signal! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.
498 | Google Analytics 4 Ramp Up with Krista Seiden
Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.
497 | News from the EDGE | Week of 5.9.2022
Erin, Mordy, and Jacob are blown away by what happened to Moz.com. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital.
496 | News from the EDGE | Week of 5.2.2022
Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal.
495 | Measuring the Success of Structured Data Deployment
Learn about entity definition and the slew of tools out there to make your structured data grooming easy from Jonny Ross and Erin Sparks