EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
448 | News from the EDGE | Week of 9.13.2021
Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO 2021 from Search Engine Journal was The guys cut up [...]
447 | 65 Top SEO Audit Tools from Olga Zarzeczna
Who is Olga Zarzeczna? Founder of SEOSLY, Olga is an SEO consultant and SEO site-auditor. Olga performs in-depth audits for big clients and teaches others how to audit on her site. She came into the industry in 2012, experimenting and creating websites. When her sites began taking off, she realized [...]
446 | News from the EDGE | Week of 8.30.2021
Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [...]
445 | Continued SEO Education and Personal Value with Kristina Azarenko
A Blended Mindset The John Mueller tweet can be considered a defining moment for technical SEOs and can be taken as a guiding star. The tweet said that all SEO tools would spit out recommendations, but most will not be relevant. You need to find the items that make sense [...]
444 | News from the EDGE | Week of 8.23.2021
In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google. Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her [...]
443 | Dismantling SEO Perfectionism with Kristina Azarenko
Who is Kristina Azarenko? Kristina Azarenko is a talented SEO who mainly focuses on eCommerce and technical SEO. She founded MarketingSyrup Digital Inc. and helped small and medium-sized businesses gain more traffic. Kristina is an active part of the SEO community, offering online SEO courses to SEOs and non-SEOs. She [...]
442 | News from the EDGE | Week of 8.16.2021
In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured [...]
441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez
Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the [...]
440 | News from the EDGE | Week of 8.9.2021
Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] [...]