EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
Stop Marketing Your Brand – Show 134
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully - STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that [...]
How To Use SEO To Build Your Brand – Show 133
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional [...]
Branding vs. Marketing – Show 132
The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?" You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, [...]
Post Mobilegeddon – Google Mobile-Friendly Update – Show 131
SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun...all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing - now we are regaining [...]
Mobilegeddon – Google Mobile-Friendly Update – Show 130
The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will [...]
The Growth of Mobile – Show 129
The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most [...]
Interview With Social Net Watcher on Social Media & Kids – Show 128
The Industry's Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge [...]
Lead Acquisition – Time to Respond – Show 127
The Industry's Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom's customers, but [...]
Lead Acquisition – Persuasive Content – Show 126
The Industry's Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we’ve been talking about pretty straightforward, GETTING LEADS [...]