October 22, 2019
EP 329: 2019 SEO Factors and Audit Tools – Interview with Andy Drinkwater
When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit. This week’s featured guest is Andy Drinkwater, SEO Consultant and Owner of IQSEO. Andy got involved with SEO work in the early days of the industry. Over the years he has developed an incredibly comprehensive SEO audit process, which is the starting point for figuring out how to boost your site’s search position.
Check out episode 329 of EDGE of the Web to watch Erin geek out about SEO with Andy. They review all the SEO tools available and how each tool can help you with specific SEO factors!
Show Reference Links
Guest Twitter: @IQSEO
Guest LinkedIn: https://www.linkedin.com/in/andrewdrinkwater/
SEO Audit Checklist
The H1 Debate Continues
Google has previously said the use of H1 is not important to SEO because the semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in SERPs.
By: George Nguyen
Transparency Boosts Data Sharing by Consumers
When companies are more transparent about how consumer data is used, people are more willing to share their data, to the tune of 73% in 2019 as opposed to only 66% in 2018 according to Accenture Interactive.
By: Robert Williams
New Lead Form Extensions Being Tested by Google Ads
Businesses can capture more customer information with a strong special offer that can only be accessed after filling out a lead form, which advertisers can customize.
By: Matt Southern