Connecting Comedy and Music with Digital Marketing

Our final podcast of 2022 doesn’t fail to deliver as we tackle the content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

The connection between music theory and digital marketing is also explored, focusing on two main concepts:

  • Understanding the Large and Small concepts of content integration
  • and the perspective of Patterns.

If you like this show, let us know by going to to share! Thanks for the great feedback this year.

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