596 | Validating and Building your Schema w/Martha van Berkel

Plus new tools on the SchemaApp

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast!

• [00:02:34] Introducing Martha van Berkel
• [00:06:52] How Often Should You Review Existing Schema?
• [00:11:32]
  EDGE of the Web Sponsor: Site Strategics
• [00:13:43] The Process of Validating your Schema
• [00:18:23] What is Schema Performance Analytics?
• [00:21:41] Difference Between Onsite and External Schema Libraries
• [00:26:00]
  EDGE of the Web Sponsor: Wix
• [00:31:21] SchemaApp Highlighter
• [00:33:02] Advice for Aspiring Technology Innovators

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