How Can You Best Utilize Google Analytics 4?

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together.

In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients.  Pay attention to how Big Query is set up for your clients: they must own the connection – it cannot be moved from an agency account to the client after set up!

This discussion also hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The Web!

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