EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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GA4

  • Episode 711: News from the EDGE - Week of September 2nd, 2024

711 | News from the EDGE | Week of 9.2.2024

By |September 5th, 2024|News, podcast|

Google tests a product categories tab for tailored suggestions, faces a Yelp lawsuit over local search dominance, and enhances YouTube ad targeting.

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  • Episode 695: News from June 24th, 2024

695 | News from the EDGE | Week of 6.24.2024

By |June 27th, 2024|News, podcast|

Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.

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  • Episode 670: The GA4 Concert and Afterparty with Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

By |March 15th, 2024|Interviews, podcast|

Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.

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2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

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About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
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