EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 654: Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

By |January 18th, 2024|Interview, podcast|

SEO insights with Todd Friesen, ex-Salesforce & Vimeo. Build a strong team, tackle Google Analytics 4 challenges, and proactively address client concerns.

  • Episode 646: Your GA4 Health Check with Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

By |December 10th, 2023|Interview, podcast|

Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.

  • Episode 644: Delving Into GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

By |December 2nd, 2023|Interview, podcast|

Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.