Cookie Monster Sorrows

Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off.

Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users – but there’s a catch…

Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking alternatives for the future.

Be ready for a year of extreme volatility! Gear up for a thriving 2024 and stay ahead of the pack as always. Check out all the other early-bird news of the year right here on the EDGE of the Web!

News from the EDGE:

  • [00:04:26] Do you prefer opt-in or opt-out for new features? Facebook assumes you want to opt-out!
  • [00:07:05] Google Ads assures users that support remains steadfast while ‘big’ AI improvements are on the horizon.
  • [00:11:44]
  • [00:14:10] 90% of small and medium-sized businesses are concerned about losing the same thing… find out what it is!

AI Blitz:

  • [00:18:01] Google is bringing AI to Android Auto for some reason
  • [00:20:27] Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
  • [00:21:57] Over 2 months, by feeding every word Seligman had ever written into cutting-edge AI software

AI Tools:

Barry Blast from Search Engine Roundtable:

  • [00:30:21] Google New Year’s Eve Search Algorithm Update
  • [00:31:30] Bing Tests Copying Google’s Knowledge Panel Design
  • [00:33:10] Wharton Professor, Ethan Mollick, On The Decay Of Internet Search