Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get ahead of your competitors by being smart with your SEO strategy during this time.
Key topics discussed during the show:
A higher degree of online use during Coronavirus
How has the Google search engine results page changed?
Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?
Google Gives a Break to News Publishers by Waiving Ad Serving Fees
Google’s latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.
There’s a lot of chatter out there about this one and people describing impacts they saw, but if there was an update, it was pretty minor. As we like to say, take a breath and check your data.
