This week we called upon two of our friends, Kirk Williams and Sam Tomlinson, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on.
A Petition Aimed at Data Being Hidden in Google Ads Search Term Reports
Google quietly announced to advertisers that the reports would only include terms searched by “a significant number of users” and exclude the rest. No one wants to pay for “mystery” keywords!
Queries Without “Significant” Data Disappearing from Query Reports?
So far there is no explanation of how Google is defining “significant.” Losing control and visibility has many paid search managers feeling frustrated.
Google’s Changes to Search Terms Report: More Questions than Answers
Why is this change happening? What does it really mean? How will it impact PPC returns? These are the questions that have PPC professionals scrambling to find answers.
