Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.
- [00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower
- [00:04:25] Having a Depth of Perspective
- [00:06:28] The First Step: Helping Build the Assets that will Earn Links
- [00:09:08] Norm’s Previous Career Taught Patience
- [00:11:55] The Value of Links to a Website
- [00:16:57] Link Building is Dead, Right?
- [00:19:29] Your Relationship with the Audience Has to Be Aligned
- [00:21:16] The Challenge of Earning Links
- [00:22:32] What do Links Really Represent to Today’s Google Algorithm?
- [00:29:08] How Do You Find the Best Opportunities for the Pitch?
- [00:32:32] Bringing Something New to the Conversation
- [00:34:19] Content Marketing to the Top of the Funnel
- [00:38:22] Give a Mouse a Cookie
- [00:39:48] The Romance | Real People and a Memorable Experience
- [00:44:25] Hey, This is Content That is Missing: Know the Site
- [00:49:53] Sincere and Authentic
- [00:53:00] The Rest of the Site has to be As Authentic as the Pitch
- [00:55:25] Going out to E.A.T.
- [01:01:06] Things Are Always Changing: Revisit Old Targets
- [01:02:26] Rejection Can Be a Learning Opportunity
