EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Norm Vogele EDGE Episode 555 Featured Image

555 | Why Do We See Google as a Person?

By |December 19th, 2022|Interview, podcast|

Marketers, SEOs and people in general personify and anthropomorphize anything that's too big a concept or too great an entity to understand.

  • Tyler Bain EDGE Episode 535 Featured Image

535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain

By |October 5th, 2022|Interview, podcast|

The usage of “it depends” when working with SEO clients: There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients.

  • Norm Vogele EDGE Episode 511 Featured Image

511 | Inbound Marketing is a Romance w/ Norm Vogele

By |June 29th, 2022|Interview, podcast|

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.