EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

596 | Validating and Building your Schema w/Martha van Berkel
Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating schema as well as her suggested approach to updating your existing schema.
594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel
Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.
593 | News from the EDGE | Week of 5.15.2023
Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.
592 | Indexability with Google w/ Areej AbuAli
Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.
590 | News from the EDGE | Week of 5.1.2023
GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!
589 | Women in Tech SEO Edition w/ Areej AbuAli
Learn the journey of entrepreneur Areej AbuAli and how she founded Crawlina and the thriving community of Women in Tech SEO on the EDGE.