EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

Lessons from the Ice Bucket Challenge – Show 102
The Industry's Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we've got to talk about this - The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn [...]
How To Create Shareable Content – Show 101
The Industry's Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what [...]
Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100
The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the [...]
10-Minute Adwords Optimization Checklist – Show 99
The Industry's Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses [...]
Social Media Advertising & Citation Resources – Show 98
The Industry's Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. It’s an attractive option for many brands [...]
How To Do Keyword Research – Show 97
The Industry's Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize [...]
10 Web Form Tweaks For Better Leads – Show 96
The Industry's Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That’s why you have a website, and that’s what you have invested in over the years. Getting a better website, getting higher [...]
Lessons from Bad Copy – Show 95
The Industry's Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We've all read copy that makes us cringe. Sometimes it's hard to put a finger on exactly what it is that makes the copy so bad. But, its lack [...]
Google’s Panda 4.0 Update and What It Means For Ecommerce – Show 94
The Industry's Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to [...]