March 9, 2020

EP 346: SEO for 2020 with Britney Muller

This week’s featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She is an SEO scientist people… she knows what she’s talking about! Britney wrote a great blog, SEO for 2020 – Whiteboard Friday, to help you determine what SEO factors to focus on as we take on the year 2020 head first!

Some key points discussed during the show:

Foundational SEO: titles, metas, alt tags, and basic SEO 101
Linking internally between website landing pages
Schema markup: FAQs, bread crumbs, and business info
Research about your industry, competitors, and rankings
What to STOP doing with SEO in 2020

Show Reference Links

Guest Twitter: @BritneyMuller
Guest LinkedIn: Britney Muller

Company Twitter: @Moz
Moz SEO 2020 Blog: https://moz.com/blog/seo-2020

Show News

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Marketing Conferences Cancelled or Postponed

The latest search marketing conference to be postponed is Pubcon Florida 2020. More event cancellations and postponements are expected as COVID-19 concerns are on the rise.

By: Roger Montti