What is the future of Large Language Models and Search?
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”
Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search – as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?
BrightonSEO! We’re Back!
We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click here to get into the weekly entry!
Key Segments:
- [00:05:52] Ensuring Factual Information To Protect Clients
- [00:10:24] Google’s Monopoly Deemed Illegal; Future Uncertain.
- [00:26:38]
- [00:18:36] Could AI Become The Default Search Engine?
- [00:22:09] Language Models: Quality, Costs, Investment.
- [00:27:40] AI Models Decentralized
- [00:45:08]
Thanks to Our Sponsors!
Follow Our Guest
- X/Twitter: https://x.com/schachin
- LinkedIn: https://www.linkedin.com/in/kschachinger-seo
