EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense [...]
We may be in the midst of a global pandemic, but digital marketing marches on and we still need to cover the latest headlines in our news roundup segment. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Aaron Levy, Group Director of [...]
