EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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AI in Marketing

  • Episode 743: Leadership & Long-Play Strategies in Digital Marketing with Wix's Paula Mejia

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula Mejia

By |January 31st, 2025|Interviews, podcast|

Busy ≠ productive. Paula Mejia of WIX Studio shares insights on balancing content quality & quantity, AI's role, and smart budget allocation in marketing.

  • Episode 727: AI Prompt Engineering Tactics with Britney Muller

727 | AI Prompt Engineering Tactics w/ Britney Muller

By |November 20th, 2024|Interviews, podcast|

Explore AI prompt engineering with Britney Muller: creativity, SEO insights, and tips to bridge AI and digital marketing effectively.

  • Episode 721: Leveraging AI for Social Advertising with Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

By |October 23rd, 2024|Interviews, podcast|

Erin welcomes Akvile DeFazio to discuss AI in marketing, with tips for small businesses and insights on AI's role in advertising.

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