EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]
When Site Strategics CEO Erin Sparks spoke with special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, for episode 316 of the award-winning EDGE of the Web podcast, main topics included why a focus on DATA is so important as well as upping your game on the CREATIVE side. [...]
