EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • EP 429 with Bill Slawski cover

429 | Search Ontology & Language Models with Bill Slawski

By |June 22nd, 2021|Interview, podcast|

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his site, SEO by the Sea. Having worked with a wide [...]

  • Show 323: SEO: From Keywords to Concepts, featuring Bill Slawski

EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

By |August 20th, 2019|podcast|

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know [...]

  • Show 323: SEO: From Keywords to Concepts, featuring Bill Slawski

Shifting SEO from Keywords to Concepts with Bill Slawski of Go Fish Digital

By |August 20th, 2019|Interview|

When Site Strategics CEO Erin Sparks spoke with special guest Bill Slawski, Director of SEO Research at Go Fish Digital, for episode 323 of the award-winning EDGE of the Web podcast, they talked about why digital marketers need to shift they’re thinking from keywords to concepts. Here’s what we learned:  [...]

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