EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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446 | News from the EDGE | Week of 8.30.2021

By |August 30th, 2021|News, podcast|

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [...]

430 | News from the EDGE | Week of 6.21.2021

By |June 22nd, 2021|News, podcast|

While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] Study asserts a ton of Google’s ad traffic is coming [...]

  • EDGE 411 Featured Image of Carolyn Lyden

411 | Privacy & Inclusion with Carolyn Lyden of Search Engine Lan‪d‬

By |April 16th, 2021|Interview, podcast|

For episode 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about FLoC, zero-clicks and women in SEO. 00:04:00 FLoC, Google’s Federated Learning of Cohorts [...]

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