Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.
Covering 4 articles including news on increased Cost-Per-Leads, Twitter demolishing 80% of its contractor work force, and how to prepare for your GBP reviews vanishing!
Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached [...]