EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure [...]
When host Erin Sparks spoke with special guest Joe Pulizzi, Founder of the Content Marketing Institute, for episode 328 of the award-winning EDGE of the Web podcast, they talked about how content marketing is most effective within a long-term timeframe, which is a tough sell when marketers tend to be [...]
