EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • 627 | Leveraging the New Tools in GA4 w/ Matt Holz

627 | Leveraging the New Tools in GA4 w/ Matt Holz

By |September 22nd, 2023|Interview, podcast|

Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!

  • 620 | Building a Strong Entity Strategy w/ Sara Taher

620 | Building a Strong Entity Strategy w/ Sara Taher

By |August 26th, 2023|Interview, podcast|

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

  • Episode 543: News from November 7th, 2022

543 | News from the EDGE | Week of 11.07.2022

By |November 10th, 2022|News, podcast|

Who is this guy? Morty Oberstein opines, “Is Google headed towards a continuous real-time algorithm?”

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