EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Erin Sparks (Page 18)

  • Show 197: The Value of Visual Communication, featuring Amy Balliett

EP 197: The Value of Visual Communication w/Amy Balliett

By |October 20th, 2016|podcast|

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning - & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers [...]

  • Show 196: Google Penguin 4.0, MOZ Layoffs, & Running a SAAS, featuring Rand Fishkin

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

By |October 11th, 2016|Interviews, podcast|

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big [...]

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

By |September 20th, 2016|podcast|

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term...these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at [...]

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