EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Facebook: Stop With The Clickbait

By |August 8th, 2016|News|

Facebook announced last week that they are making an update to their News Feed to reduce the amount of clickbait headlines that are shown. They identified clickbait headlines by categorizing tens of thousands of headlines with the following criteria: 1. If the headlines withholds information required to understand the context [...]

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Lead Acquisition for PPC – Show 123

By |February 10th, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll in...but they are not! Didn't you get sold on the fact that this will get you right in front [...]

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Words to Avoid using on Landing Pages – Show 92

By |May 24th, 2014|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash [...]

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