699 | Cognitive Bias in Marketing w/ Garrett Sussman
Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.
697 | AI Overview Optimization w/ Garrett Sussman
Garrett Sussman discusses AI Overview optimization, SERP volatility, and SGE frameworks on EDGE of the Web. Tune in for SEO insights!
435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman
[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [00:11:07] Areas to avoid for first-time clients doing the User [...]
