EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


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  • Episode 670: The GA4 Concert and Afterparty with Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

By |March 15th, 2024|Interview, podcast|

Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.

  • EDGE of the Web News title card for May 17, 2021

420 | News from the EDGE: Week of May 17, 2021

By |May 17th, 2021|News, podcast|

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has [...]

  • EDGE of the Web Ep357 Featured Image of Paul Lovell

EP 357: Structured Data via GTM with Paul Lovell

By |June 1st, 2020|podcast|

When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a way to skip that line altogether? You can, and the secret [...]