EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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427 | Matching User Intent on Google Search with Mark Traphagen

By |June 14th, 2021|Interviews, podcast|

Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training atseoClarity Mark Traphagen, metrics become pivotal when attempting to rank on Google Search.  [00:04:44] What are some other metrics that should be [...]

426 | News from the EDGE | Week of 6.7.2021

By |June 8th, 2021|News, podcast|

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including:  [00:04:28]  iContact acquires Moz.  We’re saddened by the end of [...]

  • Mark Traphagen - Show 425

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

By |June 5th, 2021|Interviews, podcast|

What are the problems when analyzing and acting on data from an enterprise-level SEO projects.  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us their insights into these issues.  They also give [...]

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