EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • 637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

By |October 26th, 2023|Interview, podcast|

Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!

  • Gemma Houghton - EDGE Episode 606 Featured Image

606 | International Culture, Diversification & SEO w/ Gemma Houghton

By |July 10th, 2023|Interview, podcast|

What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?

  • Show 239: Your guide to International SEO, featuring Aleyda Solis

EP 239: Your Guide to International SEO w/Aleyda Solis

By |September 12th, 2017|Interview, podcast|

Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She [...]