EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Speaker 1: 00:00:01 On this episode of EDGE of the Web. Talia Wolf: 00:00:04 When I started doing conversion optimization I spent a lot of time thinking about how to optimize a page. I changed call to action buttons, I changed headlines, I changed images, and it was really [...]
Announcer: 00:01 On this episode of Edge of the Web. Elizabeth Marsten: 00:05 But it's come so far since then, in terms of capabilities of types of targeting, ad types, the sophistication of the platform overall, reporting. You know, granted there's always going to be what you know, you call [...]
Announcer: 00:01 On this episode of Edge of the Web. Niklas Stephenson: 00:04 How do you actually do that in a way where it's easy for the marketers, it's easy for the company to do, but you're still doing it right? Erin Sparks: 00:13 Right. Niklas Stephenson: 00:14 And that's [...]
