761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
Mark Schaefer on AI, emotion, and marketing's future. Why disruption beats dull in today’s noisy digital world.
Mark Schaefer
The End of Lies, Secrets and Control in Marketing
The fields of marketing and advertising are constantly changing. Past strategies no longer work as technology races ahead. Customers are buying based on personal values and trust in brands is at a 10-year low. What are marketers supposed to do? Site Strategics CEO Erin Sparks and Digital Media Director Tom [...]
EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer
We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand [...]
