EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Episode 694: Trusting AI in the SERPs with Mark Williams-Cook and Jack Chambers-Ward

694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward

By |June 26th, 2024|Interview, podcast|

Explore SGE and AI in search with Mark Williams-Cook & Jack Chambers-Ward on EDGE of the Web. Optimize for Google's Search Generative Experience.

692 | On the EDGE of Candour / an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

By |June 19th, 2024|Interview, podcast|

Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.

  • Mark Williams-Cook EDGE Episode 565 Featured Image

565 | PAAs and Rich Snippets with Mark Williams-Cook

By |January 28th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.