EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • 637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

By |October 26th, 2023|Interview, podcast|

Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!

  • Episode 630: News from October 4th, 2023

630 | News from the EDGE | Week of 10.02.2023

By |October 4th, 2023|News, podcast|

As some consider leaving GoogleAds forever, the search giant opens up the SGE to teenagers. TikTok considers ad-free subscription tier.

  • Martinez and Morgan EDGE Featured Image

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

By |February 2nd, 2022|Interview, podcast|

Joe Martinez and Michelle Morgan join us to discuss PPC, changes in privacy laws, New Media, FLoC, and more!

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