EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


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  • Cindy Krum EDGE Episode 560 Featured Image

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

By |January 9th, 2023|Interview, podcast|

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

  • A smartphone

Google Search to Switch to a Mobile First Index

By |October 19th, 2016|News|

Gary Illyes announced at Pubcon last week that Google will switch from a desktop first index to a mobile first index "within months"-  where it will index the mobile versions of pages and not the desktop version for their primary index. To be clear, this is not in effect currently, [...]